Search Engine Optimisation
Search Engine Optimisation is the process by which a website is given the best possible chance of being found in natural search engine results. It is a massive subject and an entire industry in itself.
However, there are some basic things you can easily set up yourself that are vital for any website. Most of these tasks are carried out in the Pages Manager part of the Sketchanet editor.
First and foremost, make sure you are setting your Page Meta Title and Page Meta Description tags, for each and every page:
As well as tweaking your site tags and content, you need to be able to measure how many visitors are coming to your site. Please see below on how to set up Google Analytics tracking for your website.
Tracking your visitors
The first and most important SEO task is to set up some kind of visitor tracking. Unless you can measure the number of visitors coming to your website it will be impossible to judge how effective your website is.
The easiest (and totally free) option is to use Google Analytics. This is straightforward to install on your website and will provide you with a wealth of information on visitor numbers and what pages they have been viewing.
At a more advanced level it is possible to track specific actions such as clicks on PDF downloads, which might not be aparent from the standard stats. If you are likely to want this level of info we can thoroughly recommend Google Tag Manager which makes it easy to add numerous advanced third party tracking packages.